Alibaba introduced as WeCosmoprof accomplice
THE WHAT? The digital occasion scheduled to happen in October in lieu of Cosmoprof, WeCosmoprof, has introduced a collaboration with Alibaba.com.
THE DETAILS The partnership will enrich the vary of enterprise providers WeCosmoprof can provide to contributors, with a digital pavilion, WeCosmoprof x Alibaba.com providing corporations a world showcase for the launch of their merchandise in the course of the occasion.
THE WHY? With the business’s large occasions compelled to take their provide on-line at brief discover, it is smart to name in these with the digital capabilities they want. In the meantime, Alibaba.com will achieve appreciable visibility in considered one of its key classes. “The participation of Alibaba.com is a vital a part of WeCosmoprof, the initiative that provides extremely technological enterprise instruments for the event of the beauty business,” says Gianpiero Calzolari, President of BolognaFiere. “Because of the management obtained in over 50 years of historical past, Cosmoprof has introduced collectively the important thing gamers within the sector, BORN, Needl, and Alibaba.com, to create a excessive performing system. Teamwork is our response to the subsequent challenges for the sector: solely by combining our abilities, improvements, and experiences is it potential to answer the brand new wants of the market adequately.”