Magnificence takes over Twitter with 118 million tweets over 12 months to July 2020
THE WHAT? Whereas magnificence has lengthy been related to the likes of image- and video-led social media platforms resembling Instagram, Snapchat and TikTok, Twitter is not any stranger to the business, in line with a report printed by Advert Week.
THE DETAILS Some 118 million tweets pertaining to magnificence had been posted between July 2019 and July 2020, says Advert Week quoting Sprinklr’s #BeautyTwitter report.
The preferred hashtag used was #Make-up, though in the course of the pandemic, #skincare has been essentially the most steadily employed.
Wednesday at midday is the candy spot for magnificence tweets, says the report, and essentially the most engaged-with model is ColourPop Cosmetics whereas Jeffree Star is main the dialog with 96.6 million engagements, significantly above Kim Kardashian (54.9 million) and James Charles (36.5 million).
THE WHY? The #BeautyTwitter report reveals that the dialog on Twitter differs from different social media platforms, being predominantly text-led and extra male figuring out than its rivals. “Twitter is the place individuals are coming to speak about magnificence – not present it. Whereas many of the tweets about magnificence on Twitter are conversational, when magnificence followers do tweet pictures, it’s often showcasing satisfaction for carrying out a brand new look, celebrating their pure magnificence, or to get recommendation and proposals,” the report reads, per Advert Week.