Blackpink: How You Like That scores the most important premiere in YouTube historical past
Blackpink, the Korean girlband whose lavish movies often appeal to thousands and thousands of viewers, have set a brand new report for a YouTube Premiere.
A complete of 1.65 million followers watched the disclosing of their new video, How You Like That, breaking a report set by fellow Ok-pop stars BTS in February.
The highly-anticipated track marked the band’s return after a year-long hiatus.
Final 12 months, the quartet grew to become the first K-pop band to have a video reach a billion views on YouTube.
How You Like That’s the lead single from the band’s first full-length studio album, which is due in September.
The video sees Lisa, Jennie, Rosé and Jisoo in a wide range of dramatically-lit settings, from a lush rainforest and an ice palace to a room full of scorched umbrellas, and a grand domed corridor, the place the quartet are surrounded by dancers and statues of horses.
The hip-hop-infused observe additionally blends components of Arabic music throughout Lisa’s second verse rap, whereas the lyrics ship a “constructive and hopeful” message.
“We sang to provide the message of not being daunted by darkish conditions and to not lose the boldness and power to face up once more,” stated Jisoo in a pre-release press convention.
The band are set to carry out the track for the primary time on Jimmy Fallon’s US chat present on Friday, 26 June.
Blackpink had been shaped in 2016 in Seoul, and quickly grew to become one among Korea’s hottest pop bands.
They grew to become the primary Ok-pop lady band to carry out a set on the Coachella music pageant, and scored their first UK chart success with the only Kill This Love final 12 months.
The quartet are additionally the most-subscribed music group on YouTube, with 37.5 million followers who name themselves “Blinks”.
After taking break day to work on their debut album, the stage was set for his or her return after they featured on Girl Gaga’s latest single Bitter Sweet. The observe reached quantity 17 within the UK earlier this month, giving the band their largest hit up to now.
How You Like That premiered on their VLive and YouTube channels at 10:00 BST on Friday.
The viewers narrowly eclipsed a report set by BTS earlier this 12 months, when the premiere of their video On attracted 1.54 million concurrent viewers.