Cunning mother or father EkAnek Networks baggage Rs 40 crore led by Alpha Wave Incubation, Know-how Information, ETtech
EkAnek Networks, the mother or father firm of Cunning, a startup focussed on magnificence and grooming, has raised Rs 40 crore led by Alpha Wave Incubation. Present buyers Sequoia Capital India, Lightspeed India, and Matrix Companions India additionally participated within the spherical.
The corporate had raised $10 million led by Sequoia and Lightspeed, together with Matrix in March final yr.
As a part of this funding, Cunning will develop its presence to Abu Dhabi. “UAE is an thrilling and advanced magnificence & grooming market and we’re privileged to accomplice with AWI to convey FOXY to GCC/ MENA,” Kartik Sheth, founding father of EkAnek, mentioned.
The platform presents prospects a personalised buying expertise whereas providing manufacturers a full-stack business-to-business backend together with curation, logistics, advertising instruments, and influencer networks.
“Cunning will provide mobile-first shoppers a differentiated strategy to produce, curation, and success of magnificence merchandise. As well as, EkAnek’s distinctive …full-stack providing will drive tighter model relationships with the platforms and shoppers,” Navroz Udwadia of AWI mentioned.
EkAnek claims to have over 120 manufacturers and over 6,000 magnificence and grooming influencers on its platform.
“We imagine classes like magnificence want a enjoyable, interactive buying expertise which could be very totally different from what conventional e-commerce corporations are capable of present,” Tarun Davda, Managing Director at Matrix India, mentioned.