Hippo Video lands $4.5 million led by Alpha Wave Incubation, Exfinity Enterprise Companions, Know-how Information, ETtech
Hippo Video, a video buyer expertise (CX) platform, on Wednesday mentioned it has raised $4.5 million (about Rs 33 crore) in funding led by Alpha Wave Incubation and Exfinity Enterprise Companions. Current traders Sequoia Capital India’s Surge, and KAE Capital additionally participated within the collection A spherical.
The corporate plans to make use of the funds raised to develop its GTM (go to market) groups in addition to ramp up the engineering workforce.
“With the growing function of video in communication and social media, Hippo Video seems to capitalise on video as a key resolution influencer and belief driver. Hippo Video drives gross sales, advertising and marketing, and general buyer expertise by way of our REAL platform,” mentioned Hippo Video founder and CEO Karthi Mariappan.
The corporate has greater than 1,000 enterprise clients internationally, together with Panasonic, Freshworks, Chargebee, Tailwinds Transportation, Essilor and Make clear Med.
As a part of this funding from Alpha Wave, Hippo Video will develop its presence to Abu Dhabi and use the Emirate as a robust world base for worldwide growth whereas additionally concentrating on the GCC (Gulf Cooperation Council), MENA (Center East and North Africa) and different world markets, the assertion mentioned.
Hippo Video may even construct a world-class workforce of information scientists, product managers, and engineers situated in Abu Dhabi, it added.
Publish COVID-19, there’s a large uptick in video as a default mode of communication, and all events partaking on video have gotten acclimatised to it, Shailesh Ghorpade, Managing Accomplice and CIO at Exfinity Enterprise Companions, mentioned.
“We consider that Hippo Video, with its expertise of constructing personalised movies at scale and importantly, at a value that isn’t totally different from mail and different notifications, has immense potential to make gross sales and assist processes efficient, resulting in superior conversion and engagement for its shoppers,” he added.
Ghorpade mentioned that is crucial within the post-COVID-19 world, the place return on funding on advertising and marketing is a key metric for enterprises.