Home Fashion JJJJound and Eddie Bauer Workforce Up for the Platonic Winter Layer-Autopresse.eu

JJJJound and Eddie Bauer Workforce Up for the Platonic Winter Layer-Autopresse.eu

JJJJound and Eddie Bauer Workforce Up for the Platonic Winter Layer-Autopresse.eu

JJJJound and Eddie Bauer Workforce Up for the Platonic Winter Layer

2020-11-10 10:00:00

If Virgil Abloh’s design strategy follows what he calls the three% Rule—as a substitute of fixing one thing wholesale, tweak one thing present only a contact—you may say that Justin Saunders follows the 1% rule. And, sometimes, the please-don’t-touch-anything-at-all rule.

Saunders is the mind behind moodboard-turned-design company JJJJound, and lately his barely-nudged takes on traditional objects have turn into dependable hits. Gray New Balances, white-and-beige Reeboks, and green Vans look much less like special-edition sneakers than variations that ought to have been launched years in the past, and a collaboration with the legendary minimalists at A.P.C. prompted founder Jean Touitou to explain Saunders as “pushed by a seek for perfection that’s virtually not possible to realize.”

The man is deeply discriminating in terms of objects, and now he’s received a brand new one: Eddie Bauer’s Canadian Vest. The Seattle “expedition clothing store” made the down-filled piece for greater than 40 years earlier than discontinuing it, and now it’s coming again to life in three colours—and, notably, in a jacket model with sleeves.

Courtesy of Eddie Bauer x JJJJound
Courtesy of Eddie Bauer x JJJJound
Courtesy of Eddie Bauer x JJJJound

Over e-mail, Saunders explains that the JJJJound staff has lengthy collected classic Eddie Bauer—and that the Canadian Vest, significantly, symbolized what they love concerning the line. “We wished to revisit product from again when issues had been tremendous well-made, but it surely wasn’t fairly a race to a brand new crazier artificial materials, taped-seamed jacket with an aquaseal zipper. We wished to keep away from all that. We wish to preserve it easy and salute the previous.”

Courtesy of Eddie Bauer x JJJJound

Which they’re doing, for probably the most half. “In a perfect world, we wish to have the ability to reproduce 1 to 1 the merchandise that we discover within the wild which can be now not in manufacturing,” Saunders says. Which, after all, isn’t precisely attainable. “Through the years we’ve discovered to simply accept that machines change and supplies evolve, and that’s OK. We undoubtedly wished to create one thing you may label as heritage.”

Courtesy of Eddie Bauer x JJJJound
Courtesy of Eddie Bauer x JJJJound
Courtesy of Eddie Bauer x JJJJound

So the vest isn’t fairly what it was once. It’s achieved within the mellow JJJJound palette, coming in beige, military inexperienced, and navy blue, and is hit with minimally-branded {hardware}. The largest change comes with the second merchandise within the one-off assortment: these three vests additionally are available full-sleeved down jacket variations. The vest will retail for $149, and the jacket for $249; each items launch November twelfth at EddieBauer.com and JJJJound.com.

Courtesy of Eddie Bauer x JJJJound

It’s about as mellow an intervention as you’ll be able to think about, provided that it’s a complete new silhouette. It appears to be like form of like a jacket you discover in your dad’s storage, or possibly your grandpa’s—which is principally the purpose. “We undoubtedly attempt to steer away from being extremely opinionated on product design,” Saunders says. “When it isn’t damaged don’t repair it dot com.”

Courtesy of Eddie Bauer x JJJJound

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