Lenny Kravitz is the New Face of YSL Magnificence’s Y Perfume
“For as soon as I get to observe in my daughter Zoë’s footsteps as a model ambassador. I like that.”
Launched again in 2017, the perfume Y from YSL Beauty simply received a brand new ambassador: rock legend Lenny Kravitz. Turning the primary letter of Yves Saint Laurent’s identify right into a query: Y, the perfume is supposed for “an experimenter and a creator who by no means stops asking himself: Why not?”
“I’ve at all times been a fan of Yves Saint Laurent,” Kravitz mentioned in a press launch. “Of his work, his aesthetic, his life-style, his boldness. He was tremendous eclectic and drew from so many locations. I additionally occurred to already put on quite a lot of Saint Laurent. All the time have. This was not one thing I needed to match into or take into consideration. It’s been a part of my life-style for therefore a few years. It’s a really natural collaboration.”
Created by Grasp Perfumer Dominique Ropion, the perfume has notes of bergamot, geranium, lavender, vetiver and sage. As “the olfactive equal of black denims and a white tee-shirt,” the perfume gives a rock n’ roll tackle the traditional household of fragrance often called fougères.
Musician Adam Levine was a earlier face of the perfume so Kravitz is in good firm however what he appears happiest about is becoming a member of the ranks of a model for which his daughter, actress Zoë Kravitz, can be an envoy. “For as soon as I get to observe in my daughter Zoë’s footsteps as a model ambassador. I like that,” he mentioned in a press release.
Keep tuned for the marketing campaign, photographed by David Sims, and the accompanying style movie, shot by Anton Corbijn.