Brand alert! Fiat Chrysler and Groupe PSA unveil new emblem
and French automotive conglomerate are working to affix forces. As soon as mixed, the resultant entity will likely be referred to as Stellantis. On Monday, forward of any official marriage, which will likely be a 50-50 merger, the agency’s new emblem was unveiled.
No, there’s nothing groundbreaking right here, however the emblem is graphically clear and rendered in a sublime, sans serif typeface. “Stellantis” is spelled out in all caps with a small sequence of dots encircling the letter “A.” In response to the press launch, “The emblem symbolizes the wealthy heritage of Stellantis’ founding corporations and the distinctive mixed strengths of the brand new group’s portfolio of 14 storied automotive manufacturers, in addition to the various skilled backgrounds of its workers working in the entire areas.” OK, you bought all that from simply trying on the emblem above, proper? Good.
Stellantis might sound just like the identify of some prescription drug or part of the interior ear, but it surely truly has Latin roots. “Stello” means “to brighten with stars.” The considering right here is the brand new mixed automaker will dazzle the world with its optimism, innovation and vitality. After all, that is still to be seen, particularly because the FCA and PSA aren’t even absolutely united but. The engaged couple’s wedding ceremony is anticipated to happen within the first quarter of 2021, as soon as regulatory necessities are met and shareholders approve of the deal. Within the meantime, prepare to start out considering and saying Stellantis.