L’Oréal targets each salon and at-home hair care markets with new Water Saver magnificence tech
THE WHAT? L’Oréal has unveiled its new L’Oréal Water Saver sustainable hair care system at CES 2021, which is focused at each the salon and at-home haircare markets.
THE DETAILS Created in partnership with environmental innovation firm Gjosa, the system gives a brand new option to wash hair whereas decreasing water waste by as much as 80 p.c. An at-home bathe system will launch at a later date.
In line with a press launch, the system combines ‘high-powered water-optimizing know-how with specifically designed haircare merchandise from L’Oréal Professionnel and Kérastase that circulation straight into the water stream.’
Utilizing Gjosa’s core water-optimizing know-how that applies the precept of fractioning utilized in rocket engines to water flows, water droplets collide in keeping with an outlined path and uniform distribution.
That is then stated to scale back their measurement and accelerates their velocity, “making certain each drop of water is used within the hair washing and rinsing course of whereas making shampoos, conditioners, and different therapies simpler to rinse.”
The system, which additionally contains Cloud Cleaning, a brand new haircare expertise, in addition to information dashboard and influence reporting, is presently out there in choose L’Oréal shops in New York, and is about for a world rollout throughout 2021 and 2022.
THE WHY? Ticking each the sustainability and tech-innovation packing containers, L’Oréal is protecting all bases with its audience for the Water Saver system, with the at-home haircare market booming because of the ongoing lockdown measures because of the pandemic.
Nicolas Hieronimus, Deputy CEO, L’Oréal Group, stated, “We consider it’s our duty at L’Oréal to do our half to protect the earth’s pure assets. Each drop of water is valuable, and our new know-how makes each drop of water depend.
“L’Oréal Water Saver represents the subsequent section of our magnificence tech ambition—one which delivers an distinctive customized magnificence expertise whereas embodying our dedication to sustainability in each side of our enterprise.”