L’Oréal groups up with Emoji to advertise Lancôme skincare in China
THE WHAT? L’Oréal has teamed up with Emoji The Iconic Model and Medialink Group to market Lancôme Tonique Confort Skincare Assortment in China.
THE DETAILS The packaging for the Lancôme Tonique Confort will function 4 Emoji expressions, together with “snicker,” “love” and “monkey”, whereas the particular version product additionally includes a pink Emoji headband.
THE WHY? As skincare thrives as a COVID-19 winner, the wedding with a social media stalwart – one other pandemic triumph – equivalent to Emoji is a intelligent and strategic advertising and marketing transfer for L’Oréal.
Nicoletta Chiu, Govt Director, Medialink Group, stated, “Good skincare is what everybody needs, and now they will have it in addition to distinctive Emoji model packaging that simply provides to the fantastic feeling of self-care. We’re really excited to companion with Lancôme and the Emoji model on this marketing campaign.”