Swiggy launches new meals discovery interface for health-conscious shoppers, Expertise Information, ETtech
Swiggy has launched a devoted meals discovery interface for health-conscious shoppers on its app the place choose eating places curate menus and share detailed dietary info on macronutrients of dishes with prospects.
The meals ordering platform mentioned it has labored with nutritionists and prime eateries to curate over 10,000 distinctive dishes from greater than 1,000 eating places. Launched in Bangalore, the Well being Hub service will develop to Mumbai, Hyderabad, and Delhi within the subsequent few weeks.
“There’s a seen demand for wholesome meals decisions by shoppers and eating places are looking for alternatives to innovate and keep related to those market adjustments. With Well being Hub, we need to increase wholesome consuming patterns throughout the nation and dismiss generally held beliefs that wholesome meals is bland, laborious to seek out and costly,” Vivek Sunder, COO at Swiggy, mentioned.
The previous few months have altered the meals consumption habits of Indians with a renewed concentrate on consuming proper, particularly as they spend extra time indoors. “With the launch of Well being Hub, we anticipate this pattern of ordering wholesome dishes to develop and greater than double over the following six months,” Sunder mentioned. Shoppers have the flexibility to select from gluten-free, high-protein, low-carb, natural, vegan, and keto meals throughout soups, salads, wraps, and desserts.
ET had earlier reported that there was a pointy spike in client choice for more healthy choices of cooked meals as platforms look to faucet into rising demand amongst younger Indians for consuming proper.
“With Swiggy’s Well being Hub, it’s easier than ever for patrons to make the swap and for well being manufacturers like us to satisfy new prospects,” Jyotsna Pattabiraman, Founder & CEO at Develop Match, mentioned.
Takeaway retailers centered on wholesome consuming embrace Eatfit, Truffles Hospitality, Healthie, Keto Backyard, Nurtibites, Go Native, Fitchef, Well being Nuts, Salad Firm, and NutriChef amongst others. Cloud kitchen startup FreshMenu too has began a brand new wholesome meals model referred to as Inexperienced Cravings.