This new CMS is backed by the those that launched Twitter and Medium
Ed: An earlier model of this text talked about WP-Engine. A spokesperson for the corporate needed to make clear that Ben Metcalfe is not and hasn’t been with WP Engine for a number of years. Sanity due to this fact just isn’t backed by WP Engine, or the individuals behind WP Engine.
A brand new start-up that hopes to revolutionize how companies handle their content material has introduced the completion of a $9.3 million Sequence A funding spherical, and confirmed additional additions to its spectacular listing of backers.
Sanity, dubbed the “the final word content material platform,” already powers a neighborhood of greater than 50,000 content material creators and handles greater than 3 billion API calls per 30 days.
The corporate’s most up-to-date funding spherical was led by Threshold Ventures, however extra curiously, the listing of different funders consists of Ev Williams, the co-founder of Twitter, Medium and Blogger, Stephanie Friedman (as soon as of Microsoft) and Monochrome Capital, the enterprise capital agency launched by Ben Metcalfe (the co-founder of WP Engine).
Sanity differentiates itself from different CMS platforms by visualising content material as a dynamic aspect inside the digital expertise – one thing topic to common change. Clients vary from e-commerce companies to manufacturers seeking to create interactive experiences to extra conventional publishing providers.
One of many explanation why Sanity is inflicting such a stir is because of the truth that its monetary backers actually know a factor or two about digital content material. Metcalfe, particularly, can level to his work because the co-founder of the main WordPress digital expertise platform.
“Sanity has reimagined the headless CMS, bringing content material nearer to the developer the place it may exist because the defacto content material system of document throughout a complete group,” Metcalfe mentioned in a press release. “With CMS so near my roots, I couldn’t be extra delighted that Sanity is the inaugural funding for Monochrome Capital.”
Regardless of the start-up’s successes so far, it appears to be like as if it would face competitors from different companies seeking to shake up the world of content material creation. Different new gamers, together with Shogun, Commercetools, Strapi, and Contentstack, are additionally making their mark.