AutoPresse Data · Monthly report

New car registrations in Germany and Austria: January 2026

216,910 new cars were registered in 2 markets in January 2026. Germany led with 193,981, followed by Austria with 22,929. The best-selling brand across the region was Volkswagen.

216,910new cars registered
2markets covered
VolkswagenNo. 1 brand (20.6 % of brand data)

Ranking by country

#CountryNew carsvs. previous monthUsed carsTop brands
1 Germany 193,981 -21,3 % – Volkswagen 38,282, Škoda 18,550, Mercedes-Benz 18,454
2 Austria 22,929 – – Volkswagen 4,416, Škoda 2,659, Audi 1,692

Top 15 brands across the region

Volkswagen42,698
Škoda21,209
Mercedes-Benz19,413
BMW18,453
Audi15,746
Seat11,060
Opel9,383
Ford7,445
Hyundai6,465
Peugeot5,339
Fiat4,953
Kia4,423
Volvo4,353
Toyota4,277
Citroën4,040

Brand totals add up the brand lists published per country; some markets only publish their top brands.

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You may quote and republish these figures free of charge if you name the source as “AutoPresse” and link to this page.

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Sources and method

Figures are first registrations of new passenger cars as reported by national registers and importer associations. Data is updated daily; months still running are marked. Editorial standards · Corrections

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