A small Stuttgart‑area agency says it has proven a new model for dealer marketing: use AI and tightly controlled landing funnels to win enquiries cheaply and keep them in the dealer's CRM. The agency driveee (AdZurro GmbH) announced on 29 October 2026 that it won three Deutscher Agenturpreis awards for client work — including a category for “KI‑gestützte Kampagne” — and published campaign figures showing inquiry costs far below traditional broker models.
Campaigns, numbers and the AI angle
driveee published five case studies that it submitted to the jury. The best performing consumer campaign — a Škoda Fabia leasing push — generated 809 enquiries at €6.76 per enquiry (status 12 October 2026). A Mitsubishi Outlander plug‑in hybrid campaign returned 385 enquiries at €7.41 each (status 12 October 2026). For a multi‑brand Renault/Dacia programme the agency recorded 15,073 enquiries at an average €13.96 per enquiry (data to May 2025). driveee framed those results as part of a “one‑voice” approach (consistent ad, landing page and showroom message) and said legal checks and continuous creative tests were integral to the work.
The agency explicitly compared its per‑lead costs with older portal‑broker models. driveee cites a Carwow 2020 pricing benchmark (reported via industry sources) of €29–€49 per brokered enquiry and says its own campaigns therefore cut cost‑per‑lead by between ~74% and 85% in the best cases. The agency also notes that every campaign handed enquiries directly into the client CRM so the lead “belongs” to the dealer rather than a marketplace.
